Abstract:As a typical representative of traditional agricultural civilization and rural culture carrier, traditional villages are facing the problem of how to balance their protection and development. To evaluate the value of traditional villages and find the core value of traditional villages can lay the foundation for exploring the path of protection and development of traditional villages. However, there is no general evaluation standard for traditional villages at present, so this paper focuses on the traditional villages in Yiwu City. On the premise of comprehensive analysis of regional characteristics, it highlights the characteristic evaluation factors, strengthens the demonstration of logical rationality, in order to build a more complete value standard for traditional villages, and provide a useful reference for the protection and development of traditional villages in Yiwu City.